Society finally got over eating Tide Pods. However, Tide is at it again with poor marketing choices. This time, Tide has started selling detergent in boxes. Funny enough, the “new and improved” system looks precisely like like a box of Franzia.

Read more: iDKHOW merch guy allegedly steals Waterparks’ cash—UPDATED
Given their reputation, you would think that Tide would think of every possible way to make it harder for dumb kids to put laundry detergent in their mouths. However, their new design makes it easier than ever. Check it out below.

(Please, for the love of GOD, do not drink laundry detergent. We can’t believe we have to say that.)

According to GQ, the design was made with eco-friendly ethics in mind. The Proctor & Gamble product wanted to help reduce the harmful effects of plastic production and waste by 60 percent. The new design would also make shipping the products easier.

But of course, leave it to the rest of humanity to ruin any good thing we have going for us.

However, one decent result to come out of this is the irresistible internet humor.

What do you think about Tide’s latest marketing move? Sound off in the comments below.