You can't buy Tommy Hilfiger's latest unisex collection, but you can rent it
Tommy Hilfiger is teaming up with Rotaro, a U.K-based fashion rental platform, for a six-month program that will allow users to rent classic Tommy Hilfiger pieces.
Renters will have access to a variety of collections, including the TommyxRomeo collection and pieces from the Tommy Hilfiger archive.
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Tommy Hilfiger and Rotaro will be rolling out the line in three separate drops. The collaboration begins with “Pop Color,” a collection that includes 17 pieces from the Tommy Jeans Pop Drop.
Higher-ups from both brands expressed their excitement to make fashion more accessible and environmentally friendly.
“We are excited to challenge the status quo and offer our customers a new opportunity to enjoy classic American cool style in a way other than buying new,” Esther Verburg, executive vice president of sustainable business and innovation at Tommy Hilfiger Global, says.
Georgie Hyatt, co-founder and CEO of Rotaro adds, “At Rotaro, we’re proud to partner with Tommy Hilfiger to launch their first-ever gender-inclusive rental collection from their iconic TOMMY JEANS collection.”
The Tommy HilfigerxRotaro collection will be available to rent starting July 27.
