‘Stranger Things,’ Coca-Cola team up to revive failed ’80s drink
Apparently, thanks to the Netflix show, New Coke, a failed product from the ‘80s, is making its comeback.
Coca-Cola is bringing back a limited number of New Coke cans in honor of the third season of Stranger Things, where the product will be featured on-screen. Also, original Coke will be available in limited-edition packages with Stranger Things designs on them.
It was the creators of the show who came up with the idea to bring back the product to promote the highly-anticipated season as it takes place in 1985, when the beverage first made its debut.
However, it was not successful as Coca-Cola pulled it from shelves only months after releasing it due to negative consumer reviews.
New Coke was later renamed Coke II, which was also short-lived.Coca-Cola tweeted a video featuring the cast of the show drinking New Coke to announce the release.
According to Variety, the company will also launch an ad in theaters to remake the original 1985 ad directed by the Duffer brothers who create Stranger Things. In case you’ve never seen it, you can see one of the original ads for New Coke below.
Yesterday, Netflix released a new teaser showing a pool party, where Mrs. Wheeler can be seen drinking a New Coke at the :18 mark.
Additionally, as if the teaser wasn’t enough, the show dropped a series of stylized posters fitting for the summer aura of the forthcoming season. The posters depict the following main characters against a backdrop of fireworks: Eleven, Max Mayfield, Dustin Henderson, Steve Harrington, Nancy Wheeler, Will Byers, Jonathan Byers, Joyce Byers, Jim Hopper, Mike Wheeler and Lucas Sinclair. However, two previously minor characters also seem to have gotten their own posters: newcomer Robin, played by Maya Hawke, and Lucas’ sister Erica, played by Priah Ferguson.
Will you try New Coke? Sound off in the comments below!