Badflower released a heartbreaking music video for “Promise Me” that confronts the fear of growing old, and it will probably make you cry.
The video follows a young couple from childhood deal with life and growing old. It also stars Jessica Veronica of the Veronicas as frontman Josh Katz’s love interest.
“The concept of growing old scares the hell out of me,” Katz said. “The thought that I won’t have my youth forever, that things like love and heartbreak might not be as powerful as they once were… This video is very important to me because it confronts those fears. I hope to have the spirit of the characters we’ve created in this video. I hope to stay young at heart no matter what happens throughout the course of my life.”
The video is extremely heavy and heartbreaking, but has a twist we’d hate to give away. You can watch the entire thing below.
The song comes from the band’s debut album OK, I’M SICK, and you can listen to the full record below.
06/21 – The Woodlands, TX @ Cynthia Woods
06/23 – Simpsonville, SC @ CCMB Amphitheatre at Heritage Park Simpsonville
06/25 – Charlotte, NC @ Charlotte Metro Credit Union Amphitheatre
06/26 – Raleigh, NC @ Red Hat Amphitheatre
06/28 – Holmdel, NJ @ P.N.C. Bank Arts Center
06/29 – Westbrook, ME @ Maine Savings Pavilion at Rock Row
07/01 – Boston, MA @ Rockland Trust Bank Pavilion
07/03 – Gilford, NH @ Bank of New Hampshire Pavilion
07/05 – Bethel, NY @ Bethel Woods Center for the Arts
07/06 – Syracuse, NY @ St. Joseph’s Health Amphitheater at Lakeview
07/09 – Toronto, ON @ RBC Echo Beach
07/10 – Burgettstown, PA @ KeyBank Pavilion
07/13 – Detroit, MI @ Riff Fest at DTE Energy Music Theatre
07/14 – Tinley Park, IL @ Hollywood Casino Amphitheatre
07/18 – West Valley City, UT @ USANA Amphitheatre
07/20 – Phoenix, AZ @ Comerica Theatre
07/21 – Irvine, CA @ FivePoint Amphitheatre
07/24 – Reno, NV @ Reno Events Center
07/26 – Kent, WA @ accesso ShoWare Center
07/27 – Ridgefield, WA @ Sunlight Supply Amphitheater
What did you think of the Badflower music video? Sound off in the comments below!