English rockers Bring Me The Horizon deliver penetrating new song “Mantra” today via BBC Radio 1, the anticipated tune arriving on the heels of a cult-cribbing promo drive that plastered a cliquish memo across major cities. Hear it below.
“It just felt like the right song to show people first,” vocalist Oli Sykes tells the BBC DJ Annie Mac of the progressive, truth-seeking cut. “We wanna do heavy in a completely different way. We wanna do catchy in a completely different way.”
And different it is. The new tune takes That’s The Spirit‘s knack for alt-rock bombast and turns it on its head with a swampy blues-rock riff. It all culminates in a bold admonition from Sykes: “All you ever do is chant the same old mantra.”
The truth will set you free
“Mantra” follows a period of cryptic teasing from Bring Me The Horizon. Earlier this month, a London billboard asked of passersby, “Do you wanna start a cult with me?” And calling a phone number left on the sign only added to the mystery.
“Before the truth will set you free, it will piss you off,” a voice uttered when fans reached the hotline. A website, joinmantra.org, also featured the same retooled BMTH logo and curious cult content from the advertisement.
But after BMTH’s puzzling message stretched across the pond, the website was updated with a full-screen GIF image showing a short-cropped Sykes standing ahead of a stairway teeming with seemingly cult-like “Mantra” acolytes.
The moving pic announced the new tune’s premiere, proclaiming that “it begins” today on BBC Radio 1 at 7 p.m. BST. Check outBring Me The Horizon’s new song right here, and let us know what you think in the comments: