idkhow choke music video
[Photo via YouTube]

I DONT KNOW HOW BUT THEY FOUND ME are kicking off Friday right with the release of their latest music video for “Choke.”

The band take their name from a line in Back To The Future and embrace the concept that they’re a lost act from the late ‘70s/early ‘80s who never quite made it. However, their music has recently been unearthed thanks to modern technology and they’re resurrecting the tracks for today’s generation.

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While the track appears on their latest 1981 Extended Play, it was actually released more than a year ago. “Choke” originally dropped Oct. 26, 2017, a date relating back to Back To The Future.

“I wrote ‘Choke’ to sort through how disenchanted I had become with living in Los Angeles,” Weekes said at the time. “I still love L.A. a lot, but it’s never felt like home for me. It can be a difficult culture to navigate if you don’t have any desire to fit in.”

The video itself is a resurrected clip from a TV show titled Pop Time Live that was recently rediscovered.

The video’s description reads, “Pop Time Live was a short-lived music television program that aired briefly in Eastern Europe in the early 1980s. The show, and its producers, had hoped to capitalize on the then popular ‘Italo Disco’ movement, but audiences found its lack of authenticity objectionable. Labeled ‘NOT FOR BROADCAST,’ it is believed that this particular iDKHOW performance never made it to air due to the band’s refusal to properly pantomime to their own song.”

Check it out below.

This video follows a previous clip for “Do It All The Time,” which maintained the same recently unearthed vibe. Both tracks appear on 1981 Extended Play, which is available now.

iDKHOW are also on AP issue #365, which is available for preorder now.