Earlier today, YouTuber Jarrod Alonge uploaded a shirt to his site that says “Kanookla Pook: Everything is so phonetic,” inspired by a band pronunciation video he published to YouTube in 2014.

Knuckle Puck’s John Siorek and Joe Taylor responded to Alonge’s new merch, showing that it is a direct comparison to the group's own merch and creative design.

Knuckle Puck | Jarrod Alonge



Alonge responded with a YouTube video to explain his side of the issue, claiming it all revolves around satire. In the video, he says his take on the shirt is a parody, meaning he is avoiding trademark infringement because it is simply inspired by the original work. He then compares it to the Playstation shirt Knuckle Puck released earlier this year.

“Playstation isn’t glued to some kind of high horse acting like they’re the greatest name in the video game scene and that they’re changing lives and saving lives through video games and that it would be complete blasphemy to make a joke about them in any sort of way. But most people in 2016, they understand a joke when they see one.”

However, Knuckle Puck sees this as more than simply a parody. In their eyes, Alonge is using Knuckle Puck’s name and a rip off of their lyrics to make money. While Alonge brings up the example of Knuckle Puck’s Playstation T-shirt, they see it as standing on different standards. Playstation does not make shirts for a profit, so Knuckle Puck’s tees would not directly hinder Playstation making money. But, because Alonge’s shirt is based on already-produced Knuckle Puck merchandise, there is a direct selling conflict, which could affect sales.

Real Friends’ Dan Lambton joined in the discussion, along with rationale., the group consisting of members of both Real Friends and Knuckle Puck.

Alonge's merchandise is still available online here.