Lady Gaga’s Little Monsters are making headlines after they created a scam to get people in their community to listen to “Shallow.” The elaborate plan boasts the motive to get the A Star Is Born song to number one on Billboard Hot 100.
However, the Little Monsters didn’t go the traditional route like twenty one pilots fans did when they advocated for every song on Vessel to be certified Gold — not by a long shot. Instead, the scheme involves worldwide coffee chain, Starbucks and gullible Twitter users.
According to Fader, the Little Monsters created a fake hashtag on the social media site. By getting users to use #SHALLOWBUCKS, they told people that if they took a screenshot of them listening to “Shallow,” they would get a voucher for a free Starbucks drink.
— Mimi (@MimiMomo1024) March 1, 2019
— Lady Gaga Facts (@LGMonsterFacts) March 1, 2019
— STREAM 365 (@tsumxmi) March 1, 2019
Additionally, there was apparently a fake Spotify ad going around that told users they could potentially win a free premium membership if they streamed the song.
You can win Spotify Premium when you stream Shallow! 😮 pic.twitter.com/eGUX41kuxW
— Gaga’s Hooker (@mvstraw_) February 27, 2019
However, neither Spotify nor Starbucks agreed to the brand deal.
That said, Starbucks has been individually telling Twitter users that the hashtag is fake.
Hi! Sorry for any confusion, but this is not a valid Starbucks offer. This post is completely false.
— Starbucks Coffee (@Starbucks) March 2, 2019
A Star Is Born recently was nominated among several categories at the 2019 Oscars. While the film was nominated for Best Picture, Best Actor, Best Actress, Best Supporting Actor, Best Original Song, Best Cinematography, Best Adapted Screenplay and Best Sound Mixing, A Star Is Born only walked away with one Oscar. However, the Oscar was Lady Gaga’s first ever. You can check out the full list of Oscar winners here.
You can watch the trailer for A Star Is Born, starring Gaga and Bradley Cooper, below.
Additionally, you can listen to the award-winning song “Shallow” below.
What do you all think of Lady Gaga fans’ efforts to boost “Shallow” to number one on the charts? Sound off in the comments below.