Now, Spotify is calling out the tech company for its “anti-competitive behavior” that is impacting competitors within the industry.
The Apple One subscription plans bundle Apple Music, Apple TV Plus, Apple Arcade, Apple News Plus and iCloud storage. There are three types of bundles available – individual, family or premier.
The individual plan offers subscribers Apple Music, TV Plus, Arcade and 50GB of iCloud storage for $14.95 a month. The family plan includes those same apps, but 200GB of iCloud storage for $19.95 a month.
Finally, the premier plan gives subscribers Apple Music, TV Plus, Arcade, 2TB of iCloud Store and News Plus. As well, this bundle includes the newly announced Apple Fitness Plus, all for $29.95 a month.
Now, Spotify is calling out the tech company, stating that Apple’s “unfair practices” are greatly impacting competitors. These new Apple subscription bundles may sway Spotify users to switch over to Apple Music, a move that Spotify is clearly not okay with.
“Once again, Apple is using its dominant position and unfair practices to disadvantage competitors and deprive consumers by favoring its own services,” the Spotify statement says. “We call on competition authorities to act urgently to restrict Apple’s anti-competitive behavior, which if left unchecked, will cause irreparable harm to the developer community and threaten our collective freedoms to listen, learn, create, and connect.”
Along with the statement, Spotify CFO Paul Vogel revealed to Deadline that tech companies should work together to level the playing field.
“For us it’s just about a level playing field,” he shares. “It’s treating all products and services equally and making sure that someone isn’t disadvantaged at the benefit of someone else. Particularly if someone else owns a competing product.”
Vogel also discusses Apple’s current dominance in the industry and how it’s impacting the competitors.
“For us, particularly with Apple, it’s about being able to market and communicate with our users in a way that is is not restrictive,” he continues. “Right now there’s a lot of restrictions Apple places on how we can market and communicate with our users, so we feel that’s not right.”
Vogel continues on by saying that these Apple One bundles will make it harder for Spotify to improve and update its app for users.
“We know that we compete with some of the largest tech companies out there with massive resources,” he says. “We know there are certain things our competitors bring to the table. None of that is a surprise to us. We don’t want blockages on what we can do in terms of giving the best possible experience to consumers.”
For Vogel, there are a few big things that the industry needs to change in order to level the playing field for competitors. He believes all competitors should have the opportunity to fairly market their products. As well, subscription payments for customers should be equal.
“The ability to market to our users properly, a payment system that works fairly for everybody equally across all platforms, and the ability for us to innovate and not get blocked.”
Apple One launches this fall and will be available in over 100 countries. 30-day free trials are available for those that don’t already have the apps. Customers who choose either the family or premier plans can add up to six members.
What are your thoughts on the new Apple One subscription bundles? Do you think Spotify has a right to be mad? Let us know in the comments below.