With DTA, Barker has entered into a joint venture with Elektra Records. He’ll assist in both artist development and use it as an outlet for numerous joint projects with other musicians.
“I wanted a label partner that I trusted with true artist development,” Barker says about his alliance with Elektra. “As an artist, it’s important to me that an artist’s vision is protected at all costs. It’s crucial that I’m able to look an artist in the eye and believe it when I say we can take them from a basement to an arena. Elektra’s track record and belief are proof of that. And I’m stoked to continue to build that legacy together through DTA Records.”
Travis Barker is obviously no stranger to hip-hop culture or heading up a record label. In addition to his membership in Transplants with Tim Armstrong, Barker did live sets with his close friend, the late DJ AM, that married his sense of groove with inspired turntablism. In the early 2000s, Barker created an imprint with Atlantic, LaSalle Records, that released records by post-hardcore outfit the Kinison as well as the cholo-goth duo Prayers.
In a joint statement, Mike Easterlin and Gregg Nadel, co-presidents of Elektra Music Group, acknowledge that.
“Travis is nothing short of a creative juggernaut,” the statments reads. “As a drummer, songwriter, producer, remixer, collaborator, label head and entrepreneur, he’s driven by an incredible passion for the music, insatiable curiosity and unstoppable energy. We’re thrilled to welcome Travis and DTA Records into the Elektra family. And we’re looking forward to all the amazing artists and records we know he’ll be bringing to the world.”
More so than many artists of his stature, Barker has been quite aware of new artists across all genres. While maintaining his roles in Transplants and blink-182 (and on-call drummer for Goldfinger), he’s been on the pulse of music movements.
He’s been an active producer/mentor to FEVER 333 and has lent his drumming, remix and production skills to artists as diverse as Halsey, YUNGBLUD, $uicideboy$, Machine Gun Kelly, Yelawolf, Lil Peep, nothing,nowhere., Lil Nas X, Ghostemane, 03 Greedo, Pharrell, the Game, Korn and JUMEX.
Check out the lyric video for the label’s debut single, “Gimme Brain,” below.
What do you think of Barker, Lil Wayne and Rick Ross’ single? Let us know in the comments below.