alt fashion

Pleasures founder Alex James shares brand mission & musical influences

Formed in 2015 by Alex James and Vlad Elkin, Los Angeles-based streetwear brand Pleasures makes clothes and accessories heavily influenced by its creators’ deep love and respect for the music they grew up listening to. And, as an extension of that, the artists, scenes and styles which that music revolved around.  Their work is consistently […]

15 Black-owned businesses you can support through Instagram

Instagram just announced the addition of a “Black-owned” tag that business accounts based in the U.S. can add to their profile. According to Instagram, “last summer through fall, there were over 1.3 million Instagram posts in support of ‘Black-owned’ or ‘Black-led’ businesses.” In addition, the number of businesses that put “Black-owned” or “Black-led” in their […]

10 fashion brands who found inspiration in the alternative scene

Those who are entrenched in the alternative scene know that it’s way more than just music—it’s a lifestyle.  While it may have started with alternative music, it’s turned into a complete aesthetic and persona, creating lifelong scene kids everywhere.  Read more: 10 extreme fashion trends musicians have actually pulled off Aesthetics is a significant part. […]