makeup

[Photo by: Target] We're pretty sure nobody really needs a reason to go to Target. It's one of those stores that just has it all and if it doesn't, well, we're sure you can find something you may need. (Really though, you know you definitely needed those cute cat mugs, shower curtains and CD from […]

[Photo by: Storybook Costmetics/Instagram] Praise the makeup gods! Indie beauty brands are making their way into the likes of Sephora and Ulta, and we're so here for it. Read more: These ‘90s cartoon-inspired beauty looks are a nostalgic dream The latest company to find a place at one of these major beauty retailers is Storybook Cosmetics. […]

[Photo by: Disney/Hot Topic] Need to feel some island vibes as winter slowly turns into spring? Snag one of these Lilo And Stitch makeup palettes, of course! Read more: These ‘Lilo And Stitch’ makeup brushes will make you feel like a kid again Not only is Hot Topic bringing the warmth, but they're fueling our nostalgic dreams with […]

[Photo by: urbandecaycosmetics/Instagram] Urban Decay are introducing a different take on colored mascara with their Double Team Special Effect Colored mascara—and let's just stay, the results are pretty incredible. Read more: Halsey announces collaboration with massive beauty brand The Double Team consists of a cream shade and metallic shade, with the cream delivering the intense color and […]

[Photo by: Bustle] Wet N Wild is helping us embrace our inner goth with their new Goth-O-Graphic makeup collection, and safe to say, our black hearts are loving it. Read more: There’s a ‘Nightmare Before Christmas’ palette, and the shades are to die for As Bustle reports, the makeup rainbow-infused goth collection includes a highlighting stick, loose powder highlighter, pressed powder highlighter, […]

[Photos by: Helga/Nicktoons Productions, somuchsimone/Instagram] We're all about those throwback TV shows (we still love Hey Arnold!, let's be honest), and it looks like beauty Instagrammer So Much Simone is, too. Read more: This throwback Nickelodeon eyeshadow palette is giving us all the nostalgia She's giving us all the nostalgic feels with her cartoon-inspired beauty looks that we can't get […]

[Photo by: Zoey Grossman] Halsey is an icon in the music realm, and it looks like she's taking over the beauty world, too. The artist announced her collaboration with Yves Saint Laurent Beauté, and her first look for the brand is a stunning one. Read more: Watch Halsey’s heart-wrenching new music video for “Sorry” “Recording artist, Halsey, […]

[Photo credit: maccosmetics/Instagram] Ever build a romantic playlist for a crush and burn it onto a CD? Get sappy with nostalgia over this new MAC x Jeremy Scott makeup collab ft. a boombox, mix tape and old school CD. Read more: This new mascara has unbelievable volume, and the internet is freaking out According to Bustle, […]

[Photo by: benefitcosmetics/Instagram] There's nothing we love more than finding that perfect mascara, and by the looks of it, we might have located a new fave. The internet is raving over Benefit's new BADgal Bang mascara, and it actually works wonders. Read more: There’s a ‘Nightmare Before Christmas’ palette, and the shades are to die for Boasting a […]

[Photo by: NYX] Beauty lovers who like to channel a dark side, this is the product for you. NYX has introduced their new Unicorn Blood Lip Gloss collection, and the duo-chromatic shades are a dream. Read more: There’s a ‘Nightmare Before Christmas’ palette, and the shades are to die for The “goth meets gloss” shades range from lavender-gold to amethyst-blue, […]

We're all about that Disney nostalgia, so we're saying aloha to these tropical, über cute Lilo & Stitch makeup brushes. Read more: There’s a ‘Nightmare Before Christmas’ palette, and the shades are to die for This five-piece brush set is the perfect addition to your beauty collection. With a blue and pink tropical handle pattern […]

[Photo by: katvondbeauty/Instagram] Kat Von D has debuted a gorgeous new lipstick shade that has us swooning. Her newest Everlasting Glimmer Veil liquid lipstick shade, Starflayer, is stunning—and is a serious beauty game changer. Read more: This throwback Nickelodeon eyeshadow palette is giving us all the nostalgia The lip product has a “multidimensional liquid-crystal finish,” combining a long […]

[Photo by: urbandecaycosmetics/Instagram] Urban Decay is back with some seriously glam new products: New Hi-Fi Shine Ultra Cushion lip glosses that we are swooning over. Read more: This throwback Nickelodeon eyeshadow palette is giving us all the nostalgia As Teen Vogue explains, the new line will come in 18 shades and four different finishes: Metallic, holographic, cream and sheer cream. […]

We know you’re counting down the hours until the return of Riverdale on The CW tonight. And while this series may leave you on the edge of your seat, you may be able to foresee some future episodes if you pay attention to the makeup done on our leading ladies: Betty Cooper (Lili Reinhart) and […]

Kittysnack shows us how to look EXTRA ghostly, EXTRA creepy and EXTRA dead with this My Chemical Romance Three Cheers For Sweet Revenge album art makeup tutorial. 

Preorders for Palaye Royale's highly anticipated cosmetic line, Palette Royale, were set to drop today, and the Soldiers Of The Royal Council proved they were ready for it! Preorders for the anxiously awaited palettes sold out in roughly one hour, leaving fans who missed their chance pleading with the band to restock. If you ask Palaye […]

[Photo by: 30 Seconds To Mars/YouTube]  It's almost Thanksgiving, and people everywhere are gathering together to give their thanks for friends and family, their health and their homes. While we're thankful for all of that here at AP, there's one thing we can't help but appreciate as well: guyliner. Because who isn't thankful for a […]

[Photo by: Katie Saccomanno] Kittysnack, aka 23-year-old Katie Saccomanno from Washington, is a rising YouTube beauty guru recognizable for her signature “Dead Girl Glam” makeup looks that harken back to the days of Hot Topic and Three Cheers For Sweet Revenge. We caught up with Saccomanno to chat about self-expression, confidence and the unlikely inspiration […]

[Pictured from L-R: Bite, KVD Studded, KVD Everlasting, UD, MUFE, Sephora, Marc Jacobs, ABH, BlackUp, ColourPop; Photo by: Sage Viscovi]  If there are two things we love, it’s playing around with makeup and looking like a badass bitch. By applying a classic vampy black lip, you can do both at once. Everyone has a preference, but we […]

Can Ghost from Motionless In White create an entire makeup look with just $6.66? We put the bassist to the test. (Also, he may or may not be using acrylic paint…) Read more: Elderly couple dances to MIW—watch