In an Twitter post that confused fans everywhere, Child’s Play put forth a movie poster that depicts Chucky’s torso with an embroidered cannabis plant on his blue overalls. Surrounded in a cloud of smoke, the bottom text reveals when the film is set to hit theaters, which is June 21.
Additionally, the photo’s caption made a pun in reference to today’s holiday.
“He’s more than a toy, he’s your best bud,” the caption reads.
— Child’s Play Movie (@ChildsPlayMovie) April 20, 2019
Of course, the promo seems to be reminiscent of various instances in the franchise where Chucky was proven to be 420 friendly. However, the photo itself has left fans very confused. Additionally, some fans are now questioning the film’s marketing strategy.
Anddddddd there goes my hope for this being good…
— Commissioner James Gordon (@JamesGordonGCP) April 20, 2019
I mean if you’re gonna do this, at least do it right 🔽🔽🔽 pic.twitter.com/hVNUQkqFGM
— VeHeMeNcE (@xVeHeMeNcEx) April 20, 2019
— Gareth Green (@ImperialMince) April 20, 2019
More on the Child’s Play remake
Recently, the film unveiled their first full trailer. The trailer features the toy wreaking bloody havoc on the Barclay family’s acquaintances. After moving to a new town, child Andy Barclay, played by Gabriel Bateman, chooses to seek friendship in a high-tech doll. However, things could not go further from awry. You can watch that below.
It producers David Katzenberg and Grahame-Smith are producing the movie. Additionally, Lars Klevberg is directing the film and Tyler Burton Smith is writing the script.
Aubrey Plaza (Parks And Recreation) and Gabriel Bateman (Lights Out) portray mother and son Karen and Andy Barclay respectively. Karen gives Andy a toy doll for his birthday and is unaware of its sinister nature.
To build even more suspense, the franchise launched of a cartoon-centric creepy toy website and blood-soaked holiday e-cards and wallpapers. There’s been tons of buzz about the film, especially after the creator of the original film was upset about the reboot in general.
Child’s Play comes to theaters June 21.
What do you think about Child’s Play’s most recent marketing idea? Sound off in the comments below.