The band are celebrating a 64 percent increase in Spotify streams over the last month from 18 to 34-year-olds, according to Variety.
The Dirt sparked so much interest it is now the highest audience rated Netflix film on Rotten Tomatoes. In light of their massive re-growth, the band released a video piecing together interview clips, live footage and stats about the film.
In that time, Crüe tracks have been streamed 73.8 million times on Spotify and nearly 30 million times on Apple Music.
The movie’s soundtrack charted No. 1 on iTunes’ all genres chart in both the U.S. and Sweden and on rock charts elsewhere.
The band’s manager, Alan Kovac, says the movie “is bringing Motley’s music into the homes, universities dorms and handheld devices of the streaming generation, some of which only knew Motley Crue as a cool t-shirt.”
The band are enjoying success in all aspects of their enterprise, from the movie to the music and more. The Dirt also sent the autobiography it’s based off near the top of the New York Times Best Sellers list. They’ve also seen the film’s soundtrack hit the Billboard 200’s top 10 and an enormous spike in streaming.
While Mötley Crüe have been enjoying their success, they’ve had to deal with claims their story is embellished.
Former Ozzy Osbourne guitarist Jake E. Lee claims the infamous scene where Ozzy snorts ants isn’t entirely accurate. The guitarist says the urine-licking part of the story is real, but the Prince of Darkness didn’t snort ants.
Lee also claimed Mötley Crüe tried to replace guitarist Mick Mars because he was “better looking” and “better [at] playing.”
Mötley Crüe bassist Nikki Sixx called out the guitarist saying Lee was just trying to get attention from their success. Sixx also shot down the claim they tried to replace Mars, calling it a “make-believe story.”
Despite all of the controversy the film has caused, it’s undeniable how successful it’s been. You can watch the full video breakdown of The Dirt‘s success below.