Swift finally confirmed the title and Urie’s collab on ABC in an interview with Robin Roberts, and now the “ME!” video is finally here.
After hours of intense clue-dropping online and in Nashville with a butterfly mural, Swift headed to the 2019 NFL Draft. Once there, she revealed what fans had been guessing, which is Urie joined her for the new track and video dropping at midnight EST.
JUST IN: @taylorswift13 announces what will be revealed at midnight: "It's going to be a new song and music video!" The song is called "ME!" and it will feature @brendonurie. WE CAN'T WAIT! https://t.co/zJcGoGMulD #TaylorSwiftApril26 pic.twitter.com/SbJtVfxnHZ
— Good Morning America (@GMA) April 26, 2019
In the same interview, Swift opened up about the meaning behind the new track.
“‘ME!’ is a song about embracing your individuality and really celebrating it and owning it,” she explains. “With a pop song, we have the ability to get a melody stuck in people’s heads, and I just want it to be one that makes them feel better about themselves.”
JUST IN: @taylorswift13 to @RobinRoberts on her new song that will be released at midnight: "'ME!' is a song about embracing your individuality and really celebrating it and owning it." https://t.co/RhLs6Gi1Xm #TaylorSwiftApril26 pic.twitter.com/K2vPqJuoQk
— Good Morning America (@GMA) April 26, 2019
Now, Swift is finally sharing the “ME!” video featuring Urie, which you can check out below.
More on the Taylor Swift and Brendon Urie collab theories
Before Swift confirmed the song in question, the internet went wild with theories earlier today as fans eagerly awaited her follow-up to 2017’s Reputation.
Swifties had been grasping at every and any clue since the singer’s iHeartRadio Music Awards speech sparked theories in March. Swift took to the stage to accept for Tour of the Year, thanking her fans and ending with, “I just wanted to let you know that when there’s new music, you will be the first to know.”
Since the awards show, Swift has maintained a heavy pastel and butterfly-inspired theme, starting with the insect adorning her shoes. She also rocked a new pink-dipped hairstyle, which many began speculating was courtesy of friend Hayley Williams’ own Good Dye Young. The new era is a total 180 from the hardcore black-and-white, snake-driven aesthetic of Reputation.
A little less than a month later, Swift broke her silence by unleashing a countdown clock on her website, which ended at midnight EST April 26.
While Swift’s date-driven teasers had many fans speculating new music, the singer didn’t truly confirm it until today when she shared news of a butterfly mural on her Instagram story.
“We’ve commissioned this butterfly mural to be painted on a wall in Nashville and put clues about the song and the new music in the mural,” she says. Swift later shared an image of the mural on her page, which includes the aforementioned butterfly as well as the word “ME!”
“So… @kelseymontagueart helped me pull off the best surprise clue reveal today in Nashville!! Thank you to everyone who showed up, I’ve never been more proud of your FBI level detective skills. Next clue: I’ll be joining the magnificent @robinrobertsgma for a chat tonight on ABC live from Nashville 💕💕💕💕💕💕💕”
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So… @kelseymontagueart helped me pull off the best surprise clue reveal today in Nashville!! Thank you to everyone who showed up, I’ve never been more proud of your FBI level detective skills. Next clue: I’ll be joining the magnificent @robinrobertsgma for a chat tonight on ABC live from Nashville 💕💕💕💕💕💕💕
Swift fans were convinced the track is called “ME!,” and theory was further supported on the Taylor Swift subreddit. User igootin alleged a “Fox writer” uploaded an image of a YouTube upload screen to Twitter.
Showing it was titled “ME!” featured Urie, the track was also filed under Alternative & Punk—a far cry from Swift’s country roots and pop crossover. Twitter immediately launched into speculation central, the first of which focused on the punk aspect and aforementioned GDY theory.
“I’m just going to say my theory pink hair is punkish. The pink hair dye is from @yelyahwilliams she is punkish or is associated with punk. It is rumored that @PanicAtTheDisco @brendonurie is on it. Which can only mean the song will be punkish!! #TS7 #cantwait”
I’m just going to say my theory pink hair is punkish. The pink hair dye is from @yelyahwilliams she is punkish or is associated with punk. It is rumored that @PanicAtTheDisco @brendonurie is on it. Which can only mean the song will be punkish!! #TS7 #cantwait
— Minerva Gonzalez (@MinnieGlz) April 25, 2019
There’s also the obvious exclamation point association between the song title and Panic!’s name. However, some people thought it was actually Fall Out Boy instead of Urie, which is apparently a common mistake.
so me has a fucking exclamation point because she worked with Brendon from panic! at the disco NO FUCKING way this is for real
— hailey (@flowersnfeast) April 25, 2019
ME! WITH AN EXCLAMATION POINT BECAUSE OF BRENDON URIE AND PANIC! AT THE DISCO
— kyra (@poedameroff) April 25, 2019
Perez Hilton also took to Instagram and Twitter to share he didn’t want to “cause any panic, but some very good and reliable info was just given to [him]” about the song. Soon after, he shared he was “gonna put on [his] disco shoes!!!”
Fans immediately speculated this was confirming Urie due to the “panic” and “disco” reference.
me: obviously the brendon urie/taylor swift collab is a fake-ass rumour
me, 10 minutes later, after I went thru all the twitter and reddit theories & saw the perez video: the collab is 120% real and i'm going to nuke the entire planet
— tomato (@WaseyaAyato) April 25, 2019
To be honest I'm kind of mad at Perez Hilton for hinting all day Taylors song is with panic at the disco.The source who told him should be in trouble.Not cool. Taylor has worked so hard on this and he really just needs to shut it. #TaylorSwiftApril26 #TaylorSwift @taylornation13
— Mandy (@leoandmandy) April 25, 2019
To top it all off, Swift’s close friend Abigail Anderson Lucier shared a photo of Swift in February captioned with Panic! lyrics, which was pointed out on Reddit. While the mention isn’t totally shocking given Swift and Lucier were spotted rocking out to Boys Like Girls and the Academy Is… back in 2008, fans are still convinced it’s a clue.
Lucier references “I Write Sins Not Tragedies” with “‘Well this calls for a toast, so pour the champagne.’ Perhaps I’m biased 😏 but I’m fairly certain this is the most beautiful article you’ve ever written”
After publishing our original theory article, an AP reader shared in the comments of our post that a Spotify billboard was spotted. It appears to be captured in London, according to PopCrave. Once zoomed in, you could see the bottom right reads “Brendon Urie of Panic! At The Disco.”
The collab isn’t totally surprising. Outside of Swift’s emo taste circa the late 2000s, Urie has also praised the singer.
“Taylor Swift is just a beast in the music world and I mean that in the best way possible,” Urie said in a video for Amazon this past summer. “She has this way of controlling a crowd and making it look so easy. I feel like I’m working so hard on stage, she looks like she’s at 5 percent but somehow giving her all.
“She’s undeniably one of the best performers and one of the greatest artists of our day,” he added.
What do you think of Taylor Swift and Brendon Urie are collaborating? Sound off in the comments below!