Snapchat has announced that it has created a gaming service within the app to encourage users to spend more time using the platform.

Along with using third-party developed games, the platform has also created its own first game utilizing Bitmoji avatars. The social media app already utilizes Bitmojis frequently.  For example, users' profile photo, as well as their location and "Bitmoji Stories" all use the avatars. 

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Snapchat made the official announcement of the gaming platform at its Parent Summit in Los Angeles.

The one game that Snapchat developed itself is Bitmoji Party. It is designed to be played live with small groups of people. You can play it by tapping the new rocket icon inside the chat window and then invite friends.

The game sounds pretty similar to Mario Party. There will be mini-games involving zombies, pools and avoiding being kicked by a huge boot. Whoever stars the game with their friends is the “game master” that terrorizes their friends’ avatars.

Alongside Bitmoji Party, Snapchat unveiled other games by other developers available on the new service. One is a collaborative word game called Alphabear Hustle. They also dropped a racing game, C.A.T.S.: Drift Race, a zombie game called Zombie Rescue Squad, and two battle royale games that sound similar to Fortnite called Tiny Role and Snake Squad.

The cool part is that users will be able to chat or use voice message during the game, so you can engage in some friendly competition.

While all of these games are multiplay, the app says soon, solo-player games will be available.

The downside? There will definitely be ads in the game like many other mobile apps. As of the initial roll-out, there are no in-app purchase options, though. Also, the good news is, they’re all free to play.

Snapchat made the official announcement of the gaming platform at its Parent Summit in Los Angeles.

The new gaming service might be a way to win users back after 2018’s top iPhone apps showed a drop in Snapchat’s use.

What do you think of Snapchat’s new gaming platform? Sound off in the comments below!

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