The non-profit’s latest project marks its first-ever digital clothing collection.
Various campaigns and organizations have partnered up with Animal Crossing in the past. More recently, Joe Biden and Kamala Harris launched new merch items that players can download in the Nintendo game.
Now, The Trevor Project is spreading awareness of suicide prevention in Animal Crossing. The Trevor Project is a non-profit organization that focuses on suicide prevention within the LGBTQ+ community. The new digital clothing collection is in solidarity with the game’s LGBTQ+ players. As well, it is in support of National Suicide Prevention and Awareness Month.
The Animal Crossing clothing collection includes striped rainbow colors and the organization’s signature star logo. Overalls, sweaters, hoodies, hats and shirts are just a few of the items included in the collection. The entire line is available to download starting Sept. 10 which is World Suicide Prevention Day.
The Trevor Project created the clothing designs with Nookphone, a smartphone that Tom Nook gives players at the start of the game. In a press release, the non-profit explains why it decided to launch the line on Animal Crossing.
“The widely popular game is recognized as an escape that can help players foster positive mental health and hone their focus on in-game tasks. All set to a soothing soundtrack – instead of focusing on barrages of anxiety-inducing news.”
The Trevor Project recently conducted a survey that revealed some shocking data. Out of 40,000 LGBTQ+ youth, 40 percent of them have seriously considered suicide in the past year. For those looking for help, The Trevor Project Lifeline is available 24/7 at 1-866-488-7386.
Animal Crossing has captured the hearts of many this year. In fact, following its launch, Animal Crossing: New Horizons sold over 13.41 million units in its first six weeks. As well, just 11 days after its launch, over 11.7 million people picked up their copies.
Also, Demi Lovato and Marshmello are also showing their support on World Suicide Prevention Day. On Thursday, the duo released their new single “OK Not To Be OK” in partnership with Hope For The Day. Hope For The Day is a “non-profit movement empowering the conversation on proactive suicide prevention and mental health education.”
What do you think of The Trevor Project’s collaboration with Animal Crossing? Let us know in the comments below.