As part of Ernie Ball's PLAY Warped Tour Youtube Series, New Found Glory guitarist Chad Gilbert gives advice on promoting a band, and the first thing he mentions is to call the job itself promoting—not marketing.
“You're not a marketer. It shouldn't feel like an office job, it's not,” he says. “Promote your band, promote your music… it shouldn't feel like a job.”
Gilbert talks about how New Found Glory promoted themselves; early on, they would play as many shows as they possibly could, wherever they could get in. He says a good way to make connections is to attend show too, and to bring your music and make friends.
“What's important are real connections,” he says.
Check out the video to hear his words of wisdom!